{
    "name": "Average Order Value Calculator",
    "url": "https://calculators.geekmidst.com/calculators/average-order-value-calculator",
    "markdown": "https://calculators.geekmidst.com/calculators/average-order-value-calculator.md",
    "category": "Commerce & retail",
    "description": "Calculate average order value (AOV) from revenue and number of orders, plus units per order and average unit price when you add units sold.",
    "summary": "Average order value is revenue divided by the number of orders. Adding units sold splits it into how many items people buy and what each item sells for.",
    "also_called": [
        "AOV calculator",
        "Average basket value calculator"
    ],
    "applies_to": "Worldwide",
    "last_updated": "2026-10-29",
    "computation": "Results are computed in the visitor’s browser on the HTML page. This API describes the calculator; it does not compute results.",
    "inputs": [
        {
            "name": "revenue",
            "label": "Revenue",
            "type": "number",
            "default": "125000"
        },
        {
            "name": "orders",
            "label": "Number of orders",
            "type": "number",
            "default": "2500"
        },
        {
            "name": "units",
            "label": "Units sold",
            "type": "number",
            "default": "6250",
            "optional": true
        },
        {
            "name": "currency",
            "label": "Currency",
            "type": "currency",
            "default": "USD"
        }
    ],
    "outputs": [
        {
            "key": "aov",
            "label": "Average order value",
            "format": "currency"
        },
        {
            "key": "units_per_order",
            "label": "Units per order",
            "format": "number"
        },
        {
            "key": "avg_unit_price",
            "label": "Average unit price",
            "format": "currency"
        }
    ],
    "formula": {
        "text": "AOV = Revenue ÷ Orders;  Units per order = Units ÷ Orders;  Average unit price = Revenue ÷ Units  (so AOV = Units per order × Unit price)",
        "variables": {
            "Revenue": "sales in the period on a consistent basis",
            "Orders": "number of orders in the same period"
        }
    },
    "worked_example": {
        "inputs": {
            "revenue": "125000",
            "orders": "2500",
            "units": "6250",
            "currency": "USD"
        },
        "steps": [
            "AOV = 125,000 ÷ 2500 = 50.",
            "Units per order = 6250 ÷ 2500 = 2.5, and unit price = 125,000 ÷ 6250 = 20."
        ],
        "result": "2,500 orders worth $125,000 is an average order value of $50: 2.5 items at $20 each."
    },
    "interpretation": "AOV moves either because people buy more items or because they buy pricier ones; the split shows which lever changed. Bundles and free-shipping thresholds mainly lift units per order.",
    "assumptions": [
        "Revenue and orders cover the same period and the same channel."
    ],
    "limitations": [
        "A few very large orders can pull the average up; check the median order too."
    ],
    "rules": null,
    "faqs": [
        {
            "question": "Should AOV include tax and shipping?",
            "answer": "Either can work, but be consistent. Many teams exclude tax and shipping so AOV reflects merchandise sold."
        },
        {
            "question": "Do cancelled orders count?",
            "answer": "Exclude cancelled and fully refunded orders from both revenue and order count."
        }
    ],
    "sources": [],
    "related": [
        {
            "name": "Gross Merchandise Value (GMV) Calculator",
            "url": "https://calculators.geekmidst.com/calculators/gross-merchandise-value-calculator"
        },
        {
            "name": "Repeat Purchase Rate Calculator",
            "url": "https://calculators.geekmidst.com/calculators/repeat-purchase-rate-calculator"
        },
        {
            "name": "Average Calculator",
            "url": "https://calculators.geekmidst.com/calculators/average-calculator"
        },
        {
            "name": "Bundle Pricing Calculator",
            "url": "https://calculators.geekmidst.com/calculators/bundle-pricing-calculator"
        }
    ],
    "disclaimer": null,
    "publisher": "GM¹X CalcVerse"
}