{
    "name": "Google Ads Budget Calculator",
    "url": "https://calculators.geekmidst.com/calculators/google-ads-budget-calculator",
    "markdown": "https://calculators.geekmidst.com/calculators/google-ads-budget-calculator.md",
    "category": "Marketing analytics",
    "description": "Plan a pay-per-click budget backwards from the conversions you want, your own conversion rate and cost per click, with a daily budget.",
    "summary": "Work backwards from a goal: the clicks you need are the conversions you want divided by your conversion rate, and the budget is those clicks times your cost per click.",
    "also_called": [
        "PPC budget calculator",
        "Google Ads budget planner"
    ],
    "applies_to": "Worldwide",
    "last_updated": "2026-10-29",
    "computation": "Results are computed in the visitor’s browser on the HTML page. This API describes the calculator; it does not compute results.",
    "inputs": [
        {
            "name": "target_conversions",
            "label": "Conversions wanted",
            "type": "number",
            "default": "50"
        },
        {
            "name": "conversion_rate",
            "label": "Click-to-conversion rate",
            "type": "number",
            "default": "5",
            "unit": "%"
        },
        {
            "name": "cpc",
            "label": "Average cost per click",
            "type": "number",
            "default": "2.40"
        },
        {
            "name": "days",
            "label": "Days in the period",
            "type": "number",
            "default": "30",
            "unit": "days"
        },
        {
            "name": "currency",
            "label": "Currency",
            "type": "currency",
            "default": "USD"
        }
    ],
    "outputs": [
        {
            "key": "budget",
            "label": "Budget for the period",
            "format": "currency"
        },
        {
            "key": "clicks",
            "label": "Clicks needed",
            "format": "integer"
        },
        {
            "key": "cost_per_conversion",
            "label": "Expected cost per conversion",
            "format": "currency"
        },
        {
            "key": "daily_budget",
            "label": "Daily budget",
            "format": "currency"
        }
    ],
    "formula": {
        "text": "Clicks = Conversions ÷ Conversion rate;  Budget = Clicks × CPC;  Cost per conversion = CPC ÷ Conversion rate;  Daily budget = Budget ÷ Days",
        "variables": {
            "Conversion rate": "conversions ÷ clicks, as a decimal",
            "CPC": "average cost per click"
        }
    },
    "worked_example": {
        "inputs": {
            "target_conversions": "50",
            "conversion_rate": "5",
            "cpc": "2.40",
            "days": "30",
            "currency": "USD"
        },
        "steps": [
            "Clicks = 50 ÷ 0.05 = 1,000.",
            "Budget = 1,000 × 2.40 = $2,400; cost per conversion = 2.40 ÷ 0.05 = $48.",
            "Daily budget = 2,400 ÷ 30 = $80."
        ],
        "result": "Fifty leads at a 5% conversion rate and $2.40 per click need about 1,000 clicks and a $2,400 budget, or $80 a day."
    },
    "interpretation": "The result is only as good as the conversion rate and CPC you enter. Run a small test first and plug in your own numbers; both usually change as you scale spend.",
    "assumptions": [
        "Conversion rate and cost per click stay constant as spend increases."
    ],
    "limitations": [
        "Ad platforms may spend more or less than the daily budget on a given day.",
        "No industry benchmark rates are built in; the defaults are examples only."
    ],
    "rules": null,
    "faqs": [
        {
            "question": "Does this work for other ad platforms?",
            "answer": "Yes. The arithmetic is the same for any cost-per-click channel, such as Microsoft Advertising or paid social."
        },
        {
            "question": "Why is my real cost per lead higher?",
            "answer": "Conversion rates often fall as you widen targeting to get more volume, and CPCs rise in competitive auctions."
        }
    ],
    "sources": [],
    "related": [
        {
            "name": "Cost Per Lead Calculator",
            "url": "https://calculators.geekmidst.com/calculators/cost-per-lead-calculator"
        },
        {
            "name": "Click-Through Rate Calculator",
            "url": "https://calculators.geekmidst.com/calculators/click-through-rate-calculator"
        },
        {
            "name": "Break-even ROAS Calculator",
            "url": "https://calculators.geekmidst.com/calculators/roas-breakeven-calculator"
        },
        {
            "name": "Cost Per Acquisition Calculator",
            "url": "https://calculators.geekmidst.com/calculators/cost-per-acquisition-calculator"
        }
    ],
    "disclaimer": null,
    "publisher": "GM¹X CalcVerse"
}