{
    "name": "Opportunity Win Rate Calculator",
    "url": "https://calculators.geekmidst.com/calculators/opportunity-win-rate-calculator",
    "markdown": "https://calculators.geekmidst.com/calculators/opportunity-win-rate-calculator.md",
    "category": "Sales & CRM",
    "description": "Calculate sales win rate from won, lost and no-decision opportunities, by count and by value, and how many opportunities you need for a target number of wins.",
    "summary": "Win rate is won opportunities divided by closed opportunities. Whether “no decision” deals count as losses changes the answer a lot, so this calculator shows both.",
    "also_called": [
        "Sales win rate calculator",
        "Close rate calculator"
    ],
    "applies_to": "Worldwide",
    "last_updated": "2026-10-29",
    "computation": "Results are computed in the visitor’s browser on the HTML page. This API describes the calculator; it does not compute results.",
    "inputs": [
        {
            "name": "won",
            "label": "Opportunities won",
            "type": "number",
            "default": "36"
        },
        {
            "name": "lost",
            "label": "Opportunities lost to a competitor or alternative",
            "type": "number",
            "default": "64"
        },
        {
            "name": "no_decision",
            "label": "No decision or abandoned",
            "type": "number",
            "default": "20",
            "optional": true
        },
        {
            "name": "count_no_decision",
            "label": "Count no-decision deals as lost",
            "type": "segmented",
            "default": "yes",
            "options": {
                "yes": "Yes",
                "no": "No"
            }
        },
        {
            "name": "won_value",
            "label": "Value of opportunities won",
            "type": "number",
            "default": "540000",
            "optional": true
        },
        {
            "name": "lost_value",
            "label": "Value of opportunities lost",
            "type": "number",
            "default": "1460000",
            "optional": true
        },
        {
            "name": "target_wins",
            "label": "Target number of wins",
            "type": "number",
            "default": "50",
            "optional": true
        },
        {
            "name": "currency",
            "label": "Currency",
            "type": "currency",
            "default": "USD"
        }
    ],
    "outputs": [
        {
            "key": "win_rate",
            "label": "Win rate",
            "format": "percent"
        },
        {
            "key": "competitive_win_rate",
            "label": "Win rate excluding no-decisions",
            "format": "percent"
        },
        {
            "key": "loss_rate",
            "label": "Loss rate",
            "format": "percent"
        },
        {
            "key": "value_win_rate",
            "label": "Win rate by value",
            "format": "percent"
        },
        {
            "key": "closed",
            "label": "Closed opportunities counted",
            "format": "integer"
        },
        {
            "key": "opps_needed",
            "label": "Opportunities needed for the target",
            "format": "integer"
        }
    ],
    "formula": {
        "text": "Win rate = Won ÷ (Won + Lost + No-decision if counted) × 100;  By value = Won value ÷ (Won value + Lost value) × 100;  Needed = ⌈Target wins ÷ Win rate⌉",
        "variables": {
            "Won, Lost": "opportunities closed in the period",
            "No-decision": "opportunities closed because the buyer did nothing"
        }
    },
    "worked_example": {
        "inputs": {
            "won": "36",
            "lost": "64",
            "no_decision": "20",
            "count_no_decision": "yes",
            "won_value": "540000",
            "lost_value": "1460000",
            "target_wins": "50",
            "currency": "USD"
        },
        "steps": [
            "Closed = 36 + 64 + 20 = 120; win rate = 36 ÷ 120 = 30%.",
            "Excluding no-decisions: 36 ÷ 100 = 36%.",
            "By value: 540,000 ÷ 2,000,000 = 27%.",
            "For 50 wins: 50 ÷ 0.30 = 166.7, so 167 opportunities."
        ],
        "result": "The team wins 30% of closed opportunities (36% of competitive ones) and needs about 167 opportunities for 50 wins."
    },
    "interpretation": "A value win rate below the count win rate means you win smaller deals more often than large ones. A big gap between the two count rates shows deals stalling rather than being lost, which points at qualification rather than competition.",
    "assumptions": [
        "All counts cover opportunities closed in the same period.",
        "Product names such as Salesforce are trademarks of their owners. This calculator is independent, is not affiliated with or endorsed by any CRM vendor, and uses only the figures you enter."
    ],
    "limitations": [
        "Open opportunities are excluded; including them in the denominator would understate win rate.",
        "Small samples give unstable rates."
    ],
    "rules": null,
    "faqs": [
        {
            "question": "Should open opportunities be in the denominator?",
            "answer": "No. Win rate measures outcomes, so only closed opportunities count. Open deals have not been won or lost yet."
        },
        {
            "question": "Is win rate the same as lead conversion rate?",
            "answer": "No. Lead conversion measures leads that become customers or opportunities; win rate starts from qualified opportunities."
        }
    ],
    "sources": [],
    "related": [
        {
            "name": "Pipeline Coverage Calculator",
            "url": "https://calculators.geekmidst.com/calculators/pipeline-coverage-calculator"
        },
        {
            "name": "Sales Velocity Calculator",
            "url": "https://calculators.geekmidst.com/calculators/sales-velocity-calculator"
        },
        {
            "name": "Lead to Customer Conversion Calculator",
            "url": "https://calculators.geekmidst.com/calculators/lead-to-customer-conversion-calculator"
        },
        {
            "name": "Weighted Pipeline Calculator",
            "url": "https://calculators.geekmidst.com/calculators/weighted-pipeline-calculator"
        }
    ],
    "disclaimer": null,
    "publisher": "GM¹X CalcVerse"
}