{
    "name": "Phishing Simulation Rate Calculator",
    "url": "https://calculators.geekmidst.com/calculators/phishing-simulation-rate-calculator",
    "markdown": "https://calculators.geekmidst.com/calculators/phishing-simulation-rate-calculator.md",
    "category": "IT, networking & security",
    "description": "Turn phishing-test results into click rate, credential submission rate and report rate, all measured against delivered emails, plus reports per click.",
    "summary": "Every rate here uses delivered emails (sent minus bounced) as the denominator, so campaigns of different sizes can be compared. A falling click rate and a rising report rate are both signs of progress.",
    "also_called": [
        "Phishing click rate calculator"
    ],
    "applies_to": "Worldwide",
    "last_updated": "2026-10-29",
    "computation": "Results are computed in the visitor’s browser on the HTML page. This API describes the calculator; it does not compute results.",
    "inputs": [
        {
            "name": "sent",
            "label": "Emails sent",
            "type": "number",
            "default": "1000"
        },
        {
            "name": "bounced",
            "label": "Bounced or not delivered",
            "type": "number",
            "default": "20",
            "optional": true
        },
        {
            "name": "clicked",
            "label": "Recipients who clicked",
            "type": "number",
            "default": "98"
        },
        {
            "name": "submitted",
            "label": "Recipients who submitted data",
            "type": "number",
            "default": "29",
            "optional": true
        },
        {
            "name": "reported",
            "label": "Recipients who reported it",
            "type": "number",
            "default": "147",
            "optional": true
        }
    ],
    "outputs": [
        {
            "key": "click_rate",
            "label": "Click rate",
            "format": "percent"
        },
        {
            "key": "submission_rate",
            "label": "Data submission rate",
            "format": "percent"
        },
        {
            "key": "report_rate",
            "label": "Report rate",
            "format": "percent"
        },
        {
            "key": "click_to_submit",
            "label": "Clickers who submitted data",
            "format": "percent"
        },
        {
            "key": "reports_per_click",
            "label": "Reports per click",
            "format": "number"
        },
        {
            "key": "delivered",
            "label": "Delivered emails",
            "format": "integer"
        }
    ],
    "formula": {
        "text": "Delivered = Sent − Bounced;  Click rate = Clicked ÷ Delivered × 100;  Submission rate = Submitted ÷ Delivered × 100;  Report rate = Reported ÷ Delivered × 100",
        "variables": {
            "Clicked, Submitted, Reported": "unique recipients who did each action"
        }
    },
    "worked_example": {
        "inputs": {
            "sent": "1000",
            "bounced": "20",
            "clicked": "98",
            "submitted": "29",
            "reported": "147"
        },
        "steps": [
            "Delivered = 1,000 − 20 = 980.",
            "Click rate = 98 ÷ 980 = 10%; report rate = 147 ÷ 980 = 15%.",
            "Submission rate = 29 ÷ 980 = 2.96%; reports per click = 147 ÷ 98 = 1.5."
        ],
        "result": "Of 980 delivered emails, 10% were clicked, 2.96% led to submitted data and 15% were reported."
    },
    "interpretation": "Compare campaigns of similar difficulty only; a harder lure will raise the click rate without anyone getting worse. More reports than clicks (a ratio above 1) suggests people recognise and escalate phishing.",
    "assumptions": [
        "Counts are unique recipients, not total clicks.",
        "Anyone who submitted data also clicked."
    ],
    "limitations": [
        "Email security tools that pre-open links can register false clicks; remove them before calculating."
    ],
    "rules": null,
    "faqs": [
        {
            "question": "Why use delivered rather than sent emails?",
            "answer": "Bounced emails never reached anyone, so counting them would make every rate look lower than it is."
        },
        {
            "question": "What is a good click rate?",
            "answer": "There is no universal benchmark because lure difficulty varies so much. Track your own trend with comparable templates."
        }
    ],
    "sources": [],
    "related": [
        {
            "name": "Security Patch Compliance Calculator",
            "url": "https://calculators.geekmidst.com/calculators/security-patch-compliance-calculator"
        },
        {
            "name": "Cybersecurity Risk Score Calculator",
            "url": "https://calculators.geekmidst.com/calculators/cybersecurity-risk-score-calculator"
        },
        {
            "name": "Percentage Calculator",
            "url": "https://calculators.geekmidst.com/calculators/percentage-calculator"
        }
    ],
    "disclaimer": null,
    "publisher": "GM¹X CalcVerse"
}