{
    "name": "Store Footfall Conversion Calculator",
    "url": "https://calculators.geekmidst.com/calculators/store-footfall-conversion-calculator",
    "markdown": "https://calculators.geekmidst.com/calculators/store-footfall-conversion-calculator.md",
    "category": "Commerce & retail",
    "description": "Calculate a store’s conversion rate from footfall and transactions, with average transaction value and sales per visitor when you add sales.",
    "summary": "Store conversion is the share of visitors who buy: transactions divided by footfall. Sales per visitor combines conversion with how much each buyer spends.",
    "also_called": [
        "Retail conversion rate calculator",
        "Store traffic conversion calculator"
    ],
    "applies_to": "Worldwide",
    "last_updated": "2026-10-29",
    "computation": "Results are computed in the visitor’s browser on the HTML page. This API describes the calculator; it does not compute results.",
    "inputs": [
        {
            "name": "visitors",
            "label": "Visitors (footfall)",
            "type": "number",
            "default": "2400"
        },
        {
            "name": "transactions",
            "label": "Transactions",
            "type": "number",
            "default": "528"
        },
        {
            "name": "sales",
            "label": "Sales",
            "type": "number",
            "default": "31680",
            "optional": true
        },
        {
            "name": "currency",
            "label": "Currency",
            "type": "currency",
            "default": "USD"
        }
    ],
    "outputs": [
        {
            "key": "conversion_rate",
            "label": "Conversion rate",
            "format": "percent"
        },
        {
            "key": "avg_transaction",
            "label": "Average transaction value",
            "format": "currency"
        },
        {
            "key": "sales_per_visitor",
            "label": "Sales per visitor",
            "format": "currency"
        },
        {
            "key": "non_buyers",
            "label": "Visitors who did not buy",
            "format": "number"
        }
    ],
    "formula": {
        "text": "Conversion = Transactions ÷ Visitors × 100;  ATV = Sales ÷ Transactions;  Sales per visitor = Sales ÷ Visitors = Conversion × ATV",
        "variables": {
            "Visitors": "people counted entering the store",
            "Transactions": "completed sales at the till"
        }
    },
    "worked_example": {
        "inputs": {
            "visitors": "2400",
            "transactions": "528",
            "sales": "31680",
            "currency": "USD"
        },
        "steps": [
            "Conversion = 528 ÷ 2400 × 100 = 22%.",
            "ATV = 31,680 ÷ 528 = 60; sales per visitor = 31,680 ÷ 2400 = 13.20."
        ],
        "result": "528 sales from 2,400 visitors is a 22% conversion rate; at $60 a transaction, each visitor is worth $13.20."
    },
    "interpretation": "Track conversion by hour and day against staffing: low conversion in busy hours often points to queues or too few staff on the floor.",
    "assumptions": [
        "Each transaction comes from a separate visit."
    ],
    "limitations": [
        "Door counters count groups and staff differently; correct for them before comparing stores."
    ],
    "rules": null,
    "faqs": [
        {
            "question": "Should I count groups as one visitor?",
            "answer": "Ideally yes, since a family usually makes one purchase. Many counters can be set to discount groups and staff."
        }
    ],
    "sources": [],
    "related": [
        {
            "name": "Sales per Square Foot Calculator",
            "url": "https://calculators.geekmidst.com/calculators/sales-per-square-foot-calculator"
        },
        {
            "name": "Average Order Value Calculator",
            "url": "https://calculators.geekmidst.com/calculators/average-order-value-calculator"
        },
        {
            "name": "Percentage Calculator",
            "url": "https://calculators.geekmidst.com/calculators/percentage-calculator"
        }
    ],
    "disclaimer": null,
    "publisher": "GM¹X CalcVerse"
}