# Average Order Value Calculator

> Calculate average order value (AOV) from revenue and number of orders, plus units per order and average unit price when you add units sold.

Category: Commerce & retail · Applies to: Worldwide · Last updated: 2026-10-29
Interactive calculator: https://calculators.geekmidst.com/calculators/average-order-value-calculator

Average order value is revenue divided by the number of orders. Adding units sold splits it into how many items people buy and what each item sells for.

Also called: AOV calculator, Average basket value calculator.

## Inputs
- Revenue (default 125000)
- Number of orders (default 2500)
- Units sold (default 6250; optional)
- Currency

## Results
- Average order value
- Units per order
- Average unit price

## Formula

```
AOV = Revenue ÷ Orders;  Units per order = Units ÷ Orders;  Average unit price = Revenue ÷ Units  (so AOV = Units per order × Unit price)
```

Where:
- Revenue: sales in the period on a consistent basis
- Orders: number of orders in the same period

## Worked example
1. AOV = 125,000 ÷ 2500 = 50.
2. Units per order = 6250 ÷ 2500 = 2.5, and unit price = 125,000 ÷ 6250 = 20.

**Result:** 2,500 orders worth $125,000 is an average order value of $50: 2.5 items at $20 each.

## What the result means

AOV moves either because people buy more items or because they buy pricier ones; the split shows which lever changed. Bundles and free-shipping thresholds mainly lift units per order.

## Assumptions and limits
- Revenue and orders cover the same period and the same channel.
- A few very large orders can pull the average up; check the median order too.

## Questions

### Should AOV include tax and shipping?

Either can work, but be consistent. Many teams exclude tax and shipping so AOV reflects merchandise sold.

### Do cancelled orders count?

Exclude cancelled and fully refunded orders from both revenue and order count.

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- [Repeat Purchase Rate Calculator](https://calculators.geekmidst.com/calculators/repeat-purchase-rate-calculator)
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Source: GM¹X CalcVerse — https://calculators.geekmidst.com/calculators/average-order-value-calculator