# Marketing analytics calculators

> Marketing calculators for ROAS, cost per click, cost per lead, conversion rate, email metrics, funnels and campaign ROI.

Page: https://calculators.geekmidst.com/categories/marketing

- [Customer Acquisition Cost Calculator](https://calculators.geekmidst.com/calculators/customer-acquisition-cost-calculator.md): Work out CAC: total marketing and sales cost divided by the new customers won in the same period, plus a marketing-only CAC.
- [Customer Lifetime Value Calculator](https://calculators.geekmidst.com/calculators/customer-lifetime-value-calculator.md): Estimate customer lifetime value as gross profit: average order value × purchases per year × years as a customer × gross margin.
- [LTV to CAC Ratio Calculator](https://calculators.geekmidst.com/calculators/ltv-cac-ratio-calculator.md): Divide customer lifetime value (gross profit) by acquisition cost to get the LTV:CAC ratio, net value per customer and CAC payback in months.
- [Break-even ROAS Calculator](https://calculators.geekmidst.com/calculators/roas-breakeven-calculator.md): Find the ROAS at which ads stop losing money after gross margin and variable fees, the ROAS needed for a target profit, and break-even ACoS.
- [Google Ads Budget Calculator](https://calculators.geekmidst.com/calculators/google-ads-budget-calculator.md): Plan a pay-per-click budget backwards from the conversions you want, your own conversion rate and cost per click, with a daily budget.
- [Cost Per Lead Calculator](https://calculators.geekmidst.com/calculators/cost-per-lead-calculator.md): Divide campaign spend by the leads it produced to get cost per lead, and by qualified leads only to see the cost of a sales-ready lead.
- [Cost Per Acquisition Calculator](https://calculators.geekmidst.com/calculators/cost-per-acquisition-calculator.md): Work out CPA: total campaign cost (media plus fees and creative) divided by conversions, with a media-only CPA for comparing channels.
- [Click-Through Rate Calculator](https://calculators.geekmidst.com/calculators/click-through-rate-calculator.md): Calculate click-through rate as clicks divided by impressions × 100 for ads, search results or banners, and see impressions per click.
- [Email Click-to-Open Rate Calculator](https://calculators.geekmidst.com/calculators/email-click-to-open-rate-calculator.md): Calculate click-to-open rate (unique clicks ÷ unique opens), open rate and click rate (both ÷ delivered) for an email campaign.
- [Email Bounce Rate Calculator](https://calculators.geekmidst.com/calculators/email-bounce-rate-calculator.md): Calculate email bounce rate (hard and soft bounces ÷ emails sent), emails delivered and delivery rate for a send or a whole campaign.
- [Email Unsubscribe Rate Calculator](https://calculators.geekmidst.com/calculators/email-unsubscribe-rate-calculator.md): Calculate the unsubscribe rate of an email send as unsubscribes divided by emails delivered, and unsubscribes per 1,000 delivered.
- [Email Subscriber Growth Calculator](https://calculators.geekmidst.com/calculators/email-subscriber-growth-calculator.md): Work out net list growth and growth rate from new subscribers, unsubscribes and removals, then project list size if this period repeats.
- [Lead to Customer Conversion Calculator](https://calculators.geekmidst.com/calculators/lead-to-customer-conversion-calculator.md): Calculate the share of leads that became paying customers, leads needed per customer, and the leads you need for a customer target.
- [Sales Funnel Forecast Calculator](https://calculators.geekmidst.com/calculators/sales-funnel-forecast-calculator.md): Multiply visitors through your own visitor-to-lead, lead-to-SQL and SQL-to-customer rates to see expected leads, SQLs, customers and revenue.
- [Content Marketing ROI Calculator](https://calculators.geekmidst.com/calculators/content-marketing-roi-calculator.md): Work out content marketing ROI from attributed revenue, gross margin and the full cost of producing, distributing and running content.
- [Influencer Campaign ROI Calculator](https://calculators.geekmidst.com/calculators/influencer-campaign-roi-calculator.md): Work out influencer ROI from tracked orders, order value and contribution margin against the creator fee, gifted product and other costs.
- [SEO Traffic Opportunity Calculator](https://calculators.geekmidst.com/calculators/seo-traffic-opportunity-calculator.md): Estimate organic visits, conversions and value from keyword search volume and the click-through and conversion rates you expect.
- [SEO Organic Conversion Rate Calculator](https://calculators.geekmidst.com/calculators/seo-organic-conversion-calculator.md): Calculate the conversion rate of organic search traffic as conversions divided by organic sessions, plus revenue per session and per conversion.
- [Marketing Attribution Split Calculator](https://calculators.geekmidst.com/calculators/marketing-attribution-split-calculator.md): Split a conversion’s value across the channels in a customer journey using first-touch, last-touch, linear, position-based or time-decay rules.
- [Ad Frequency Calculator](https://calculators.geekmidst.com/calculators/ad-frequency-calculator.md): Calculate average ad frequency as impressions divided by unique reach, plus reach as a share of your audience and gross rating points.
- [Cost Per Mille (CPM) Calculator](https://calculators.geekmidst.com/calculators/cost-per-mille-calculator.md): Calculate CPM (cost per thousand impressions) from spend and impressions, and how many impressions a planned budget buys at that CPM.
- [Video Completion Rate Calculator](https://calculators.geekmidst.com/calculators/video-completion-rate-calculator.md): Calculate video completion rate as completed views divided by video starts, the drop-off rate, and view rate from impressions.
- [Engagement Rate Calculator](https://calculators.geekmidst.com/calculators/engagement-rate-calculator.md): Add up likes, comments, shares, saves and clicks and divide by reach, impressions or followers to get a social post’s engagement rate.
- [Landing Page Revenue Per Visitor Calculator](https://calculators.geekmidst.com/calculators/landing-page-revenue-per-visitor-calculator.md): Calculate revenue per visitor for a landing page (revenue ÷ unique visitors), with its conversion rate and average order value.