How to use this calculator
- Enter or choose tracked orders.
- Enter or choose average order value.
- Enter or choose contribution margin.
- Enter or choose creator fee.
- Enter or choose gifted product cost.
- The campaign ROI updates as you type. Use Copy result or Share to keep it.
Method
Contribution = Orders × AOV × Contribution margin; ROI = (Contribution − Total cost) ÷ Total cost × 100; Break-even orders = ⌈Total cost ÷ (AOV × Margin)⌉
- Total cost
- creator fee + gifted product + other costs (the ROI denominator)
- AOV
- average order value after discount
Worked example
- Revenue = 120 × 75 = $9,000; contribution = 9,000 × 0.50 = $4,500.
- Cost = 2,500 + 500 = $3,000; ROI = (4,500 − 3,000) ÷ 3,000 × 100 = 50%.
- Break-even orders = 3,000 ÷ (75 × 0.50) = 80.
120 tracked orders return 50% on a $3,000 campaign; it needed 80 orders to break even.
What the result means
Tracked codes and links undercount: some buyers see the post and buy later without the code. Treat the ROI as a floor and compare creators on the same tracking method.
Assumptions and limits
- Only orders tracked to the creator are counted.
- Contribution margin is the same for every order.
- Brand awareness and content you can reuse in ads are real benefits that this calculation does not value.
Questions
Should the discount be included?
Yes: enter the average order value after the discount, so the lost margin is reflected.