How to use this calculator
- Enter or choose carts created.
- Enter or choose completed purchases.
- Enter or choose average abandoned cart value.
- Enter or choose expected recovery rate.
- The cart abandonment rate updates as you type. Use Copy result or Share to keep it.
Method
Abandonment rate = (Carts − Purchases) ÷ Carts × 100; Value left = Abandoned carts × Cart value; Recovered = Value left × Recovery%
- Carts
- carts (or checkouts) started in the period
- Purchases
- orders completed from those carts
Worked example
- Abandoned = 5000 − 1500 = 3500, so the rate is 3500 ÷ 5000 = 70%.
- Value left = 3500 × 80 = 280,000.
- Recovering 5% brings back 14,000.
A 70% abandonment rate leaves $280,000 in carts; recovering 5% of them is worth $14,000.
What the result means
The value left in carts is an upper bound, not lost revenue: many shoppers use carts to compare or save items. Use the recovered figure to judge whether a reminder campaign is worth its cost.
Assumptions and limits
- Abandoned carts have the average value you enter.
- Shoppers who return later in a new session may be counted as both an abandonment and a purchase.
Questions
Carts or checkouts?
Cart abandonment uses carts created; checkout abandonment uses checkouts started. Checkout abandonment is lower and closer to purchase intent.
Should recovered revenue count as profit?
No: subtract product cost, discounts offered and the campaign’s cost to see its profit.