How to use this calculator
- Enter or choose visitors (footfall).
- Enter or choose transactions.
- Enter or choose sales.
- The conversion rate updates as you type. Use Copy result or Share to keep it.
Method
Conversion = Transactions ÷ Visitors × 100; ATV = Sales ÷ Transactions; Sales per visitor = Sales ÷ Visitors = Conversion × ATV
- Visitors
- people counted entering the store
- Transactions
- completed sales at the till
Worked example
- Conversion = 528 ÷ 2400 × 100 = 22%.
- ATV = 31,680 ÷ 528 = 60; sales per visitor = 31,680 ÷ 2400 = 13.20.
528 sales from 2,400 visitors is a 22% conversion rate; at $60 a transaction, each visitor is worth $13.20.
What the result means
Track conversion by hour and day against staffing: low conversion in busy hours often points to queues or too few staff on the floor.
Assumptions and limits
- Each transaction comes from a separate visit.
- Door counters count groups and staff differently; correct for them before comparing stores.
Questions
Should I count groups as one visitor?
Ideally yes, since a family usually makes one purchase. Many counters can be set to discount groups and staff.